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Origin of our name_old

What is an Estuary?

An estuary is the place where the river meets the sea in shallow, protected bays . An estuary has very little wave action, so it provides a calm refuge from the open sea. The density difference between fresh and salt water makes estuaries interesting. It is an area of influx for riverine water and saline influences. As a result they contain many biological niches within a small area, and so are associated with high biological diversity.

Estuaries provide habitats for a large number of organisms and support very high productivity. In particular they provide breeding grounds for many fish nurseries, crocodiles, turtles and migratory birds thus creating a very rich bio diversity and acting as a safe haven for these species to grow, evolve and multiply.

Of the 32 largest cities in the world, 22 are located on estuaries. New York is located at the mouth of the Hudson River estuary. San Francisco is located on the bay which in itself is an estuary for the Sacramento and San Joaquin rivers. New Orleans is on the estuary of the Mississippi River. Other cities like London, Rotterdam and Shanghai are also loacted on an Estuary. Not to forget Mumbai – surrounded by the creek on its northern end, is in itself an estuary.

Why do we relate to an Estuary?

We at Estuary Strategy & Marketing associate ourselves with an Estuary because we are a breeding ground for different ideas. We are a safe haven for other organizations to grow, evolve and multiply. Just like the world’s largest cities are built on an estuary we believe that Estuary Strategy & Marketing will be instrumental in building the world’s very best organizations through our strategic marketing support.

Curious to know how our name came about? Please write to us at magadhi@estuarylabs.com