The entrepreneur will be coached around a number of areas given below, as per his business challenges:
1> Market  Situation and Competitive Marketing Intelligence
→Market trends
→ Competitive product/service launch
→ Competitor market strategy study
2> Business Model Analysis & Persona
→ Business Models for various business areas
→ Consumer Insights, Goals, Tasks
→ Consumer Vocabulary
3> Strategic Overview
→ Product Overview
→ Target Market
→ SWOT Analysis
→ What if Scenarios
→ Collateral list to be made
→ Upsell strategy to be built
→ Cross Sell strategy to be built
→ Lead Generation strategy to be built
→ Marketing Calendar with goals, budget allocation and activity mapping
4> Strategic Online Direction
→ Online direction overview
→ Social media business framework
5> Branding Direction
→ Branding & Communications strategy
6> Service Experience Direction
→ Customer Experience lifecycle
7> Vendor Management
→ Identifying and monitoring vendors to implement the various marketing initiatives
8> Marketing Team Setup
→ Set up an internal marketing team and work towards a Build, Operate and Transfer model.
9> Few Other Areas
→ Loyalty programs to be built
→ Promotional Strategy – Strategizing for events, trade shows, promotions, sales meetings, etc
→ Identification and strategizing partner relationships
→ Relationship strategies to be built for Partner Community
→ Thought Leadership direction
→ Channel sales direction
→ PR direction
10> Sales Support
→ Objections based FAQs
→ Sales Toolkit to be used to break down individual areas of business to be pitched
→ Overall business presentation content
→ Product based presentation content
→ Content direction for other collaterals

Have you got your Strategy & Marketing rodmap audited lately? Are you on the right strategic path to solve your current business challenge?

If you feel stuck then please write to us at You can also call us on +91 9820402464 and fix a time for a short discussion.